The Role of Cooperatives Campus in Driving Innovation and Digitalization Business Students in the Creative Industry Era

Abstract

This study aims to analyze the role of campus cooperatives, with a specific focus on the Koperasi Keluarga Pegawai Institut Teknologi Bandung (KKP ITB), in supporting innovation and digitalization of student businesses in the creative industry era. The research was conducted using a qualitative approach through direct interviews with KKP ITB administrators and complemented by secondary data from literature studies. SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis was employed to evaluate the cooperative’s strategic position in fostering student entrepreneurship. The findings reveal that KKP ITB has implemented the SAKTI digital application to enhance efficiency, transparency, and member services, representing a major strength. However, limited student participation, insufficient digital literacy, and unstable infrastructure remain significant weaknesses. Opportunities emerge from growing student entrepreneurial interest and potential collaborations with external stakeholders, yet threats from dominant e-commerce platforms and consumer behavior shifts pose challenges. The study concludes that campus cooperatives, such as KKP ITB, hold strategic potential as facilitators of student innovation and digital transformation, but their impact is constrained by human resource readiness and student engagement. Strengthening digital literacy, infrastructure, and collaborative programs is essential to maximize their contribution to the campus creative economy