The Influence of Financial Literacy on Business Sustainability among Student Creativepreneurs

Abstract

. The purpose of this study is to analyze the influence of financial literacy on business sustainability of creativepreneurs managed by students. The method used is a qualitative approach with an interview method involving five students as respondents. Data was obtained through in-depth interviews with students actively running creative businesses. These results were obtained from interviews and discussions with sources to gather information regarding students' financial literacy in running their businesses and to measure the extent to which financial literacy affects business sustainability. The results of our research on students with financial literacy showed that the majority of students received financial literacy education from their studies, while others stated that financial literacy education would have a positive impact on business sustainability.