Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities
Financial Literacy and Inclusive Insurance as Strategies for Enhancing The Financial Resilience of Gen Z in Retirement
This paper explores the intersection of financial literacy and inclusive insurance as key strategies for enhancing the long-term financial resilience of Generation Z (Gen Z), especially in the context of retirement planning. The goal of the research is to address the growing vulnerability of this digital-first generation, which faces structural economic challenges such as student debt, precarious employment, and limited access to employer-sponsored benefits. The study uses a conceptual and literature-based methodology to examine global trends, synthesize evidence on financial and insurance behavior, and assess the effectiveness of these strategies. Findings show that low levels of financial and insurance literacy hinder Gen Z’s ability to plan for retirement, while their digital fluency offers an opportunity for targeted interventions through tech-enabled financial education and inclusive insurance products. The discussion emphasizes the urgency of early intervention, behavioral skill-building, and the development of modular, value-driven insurance options. The paper concludes that financial literacy and inclusive insurance, when integrated, can significantly improve retirement outcomes for Gen Z. The research has policy and practical implications for stakeholders aiming to design more inclusive and adaptive financial systems. Its impact lies in highlighting the need for coordinated efforts that combine education, protection, and empowerment to ensure financial security for future generations.
Quality Education Systems as A Fundamental Prerequisite for Competitiveness in The European Context
In this paper, it is examined the competitiveness of the European Union in comparison of the rest of the world with the highlight on the quality of the education systems. In addition, it has been also investigated what are the main reasons for European Union has been struggling with the lower grow rates in comparison to the other region. A key determinant, among others, that influences the competitiveness of the European economy are higher education institutions and education systems, which must necessarily follow the processes of globalization, digitalization and demographic trends in this area. In this paper it has been reveal a several main challenges for higher institutions has to face in order to be leaders of competitiveness at the European Union level. Among other factors higher institution have to strategically redefine the approach to education to focus on creating skills that will be relevant in the future and reduce the current shortage of certain skills. Higher education institution should make education systems more adaptable and responsive to changes in the needs of the job markets. In addition to that they should commercial innovative cutting the edge research making them attractive for the market. International accreditations in the field of economics and business economics are one of the possibilities of harmonizing and standardizing the education process improving the quality of higher educational processes.
E-Zine as Digital Information Media Related to Fast Fashion
This research aims to design an information media about the fast fashion industry through an E-zine media where it is to disseminate information related to environmental impacts, the use of natural resources, and the treatment of laborers. The fast fashion industry has an impact on causing an increase in clothing waste, one of which is the high use of natural resources, and some labor working conditions are very inadequate, but information related to this is still very limited among the Indonesian people. The research method used is the creation of an information media by presenting a visual which will present informative content about fast fashion and environmentally friendly fashion tips. And the results of this research can be in the form of an E-zine prototype that contains information about the negative impact of fast fashion, as well as more sustainable fashion advice, such as how to choose environmentally friendly clothes. This research shows that E-zines can be an effective tool to raise public awareness about environmental issues in fashion. With this medium of information, it is hoped that people can make better, wiser and more responsible fashion choices. And the impact of this research is that it can increase understanding in society, especially in Indonesia, about the importance of the impact of switching to more sustainable fashion, which can contribute to reducing the negative impact of environmental or social issues.
Bamboo is a natural material that is environmentally friendly, lightweight, and has good strength, making it a potential alternative in the furniture industry. The trend of using sustainable materials is increasing along with awareness of environmental issues. Bamboo, as a fast-growing material, is an alternative to replace wood in furniture production. However, challenges such as moisture resistance, pest infestation, and structural durability are still major obstacles. This research aims to identify the potential and challenges of utilizing bamboo in furniture design through a literature-based descriptive qualitative approach. The study reviewed previous research on the mechanical properties, aesthetics and sustainability of bamboo in furniture design. Data was obtained from scientific journals, books, and industry reports related to the utilization of bamboo in furniture. The results showed that bamboo has the potential for high durability if processed with proper preservation techniques, such as drying to a moisture content below 15% and lamination. In addition, its flexibility and natural texture allow for the exploration of more innovative furniture designs. With innovation in processing techniques and appropriate marketing strategies, bamboo has the potential to become a key material in the modern furniture industry and support the sustainability of the manufacturing industry.
George W. Bush to The Iraq War Through Green Day's Song “American Idiot” in Speech Acts and Marx's Alienation Theory
This study observes Green Day’s “American Idiot” (2004) as a critical response to post-9/11 American society and the Iraq War, aiming to analyze how popular music functioned as a spot of resistance to media manipulation and political discourse during the Iraq War era, particularly in relation to what MacAskill & Burkeman (2003) document as the controversial Weapons of Mass Destruction narratives. The research utilizes dual theoretical framework combining Searle’s Speech Act Theory (1969) and Marx's Theory of Alienation (1844/1975) to investigate both linguistic structures and sociological commentary within the song. The methodology involves detailed analysis of locutionary, illocutionary, and perlocutionary acts within the lyrics, while simultaneously examining forms of alienation manifested through media control, false consciousness, and social relations. Findings reveal that the song’s effectiveness as political critique stems from the interaction between its linguistic structures and social commentary, with Speech Acts serving as a tool for challenging dominant narratives and generating political consciousness. This aligns with Herman and Chomsky’s (1988) analysis of media manipulation and Jhaveri’s (2004) examination of petroimperialist interest. Results demonstrate that locutionary acts function as basic statements of rejection while illocutionary acts directly confront what Kellner (2003) identifies as characteristics of post-9/11 discourse, with perlocutionary effects generating awareness of media manipulation. The study concludes that “American Idiot” operates simultaneously as a linguistic act of resistance and a critique on systemic social isolation in post-9/11 America, particularly in its challenge to media-propagated narratives that support the Iraq War. The impact of this study extends beyond historical analysis, contributing to our understanding of how popular culture, particularly music, can function as both a mirror of social alienation and an instrument of resistance through cautiously constructed speech acts, demonstrating continued relevance two decades later as Merchant (2023) papers.
Utilization of E-Commerce Applications as An Effort to Increase The Income of Community-Based Farmer Groups
The research aims to find out the problems in the farming community in Pangalengan Bandung West Java Indonesia, to be analyzed as data in developing e-commerce applications as a solution and an effort to increase farmers' income. With qualitative methods, data is obtained through in-depth interviews (semi structured). Through descriptive analysis (5W+1H), the data was processed into an e-commerce design brief using object-oriented approach with System Development Life Cycle Prototyping method. The results showed that low agricultural product prices, market monopolies, and distribution difficulties have led to the decline of agriculture as a job choice. Creating e-commerce-based marketing networks is expected to improve marketing outcomes through competitive prices, shorten the distribution chain, and make agriculture a promising job once again for them. The impact is that farmers are starting to be able to independently market their products, cut the long chain of marketing and also.
Gastrodiplomacy of Bandung City in Advancing MSMEs by Utilizing Digital Transformation
Diplomacy has evolved with the rise of soft power, shifting from reliance on military and economic strength to more variative approaches like gastrodiplomacy. This study explores the role of micro, small, and medium enterprise (MSMEs) as key actors in Bandung’s gastrodiplomacy efforts, emphasizing the integration of digital transformation to enhance these initiatives. The research aims to identify the strategic opportunities and challenges faced by Bandung’s MSMEs in promoting local culinary culture globally through gastrodiplomacy and digital tools. Using a qualitative research method, data was collected through internet-based research and literature reviews. The findings reveal that Bandung has implemented strategic gastrodiplomacy initiatives, such as Little Bandung digital platform and international collaborations like sister-city partnerships and participation in events such as MIHAS. These efforts have expanded market access and increased the global visibility of Bandung’s culinary heritage. However, challenges like environmental concerns, regulatory barriers, and market adaptation persist. Despite these obstacles, the study highlights significant potential for Bandung to transform challenges into opportunities, including the adoption of eco-friendly packaging, integration of international payment systems like QRIS, and improved digital literacy programs. The impact of this research lies in its contribution to understanding how digital transformation and MSMEs can synergize to strengthen gastrodiplomacy, offering actionable insights for policymakers, business actors, and stakeholders to enhance Bandung’s culinary diplomacy sustainably and effectively.
Wadiah Products Impact on Third Party Funds at Bank Syariah Indonesia
Wadiah is one of the products of Bank Syariah Indonesia that customers are interested in which has the prospect to grow more rapidly. This study aims to see the effect of wadiah on third party funds. The data used secondary data in the form of financial statements for two years in line with the establishment of Bank Syariah Indonesia. The results showed that wadiah products had an effect on third party funds. The results of data processing show that the trend of wadiah is increasing. The results of the analysis cannot be widely generalised as data is only available for two years. Changes in economic policy, macroeconomic conditions, or other factors that may affect Wadiah and third party funds were not included in the model.
Third Party Funds and Islamic Banks Indonesia
Management Communication Rumah BUMN Through CSR Programs in Forming Digital Economy Ecosystem for MSME Actors
Research purposes is For know Management Communication Rumah BUMN through CSR Program in to form Digital Economy Ecosystem for UMKM actors . Research done with Approach qualitative with method descriptive . Informant chosen through purposive sampling and snowball sampling techniques. Data collection techniques : study literature , study field . Research results 1) Planning started with perform profiling ( identification) needs ) audience , meetings and briefings, stakeholder mapping , timeline preparation , filtering communicator ( source ), selection training messages ( themes ) , utilization of social media , and curation UMKM participants . 2) Organizing : implementing job descriptions, empowering participant internship , mobilizing source power ( human , facilities and infrastructure ), creating a comfortable , conducive and inspiring environment , as well as do coordination and monitoring. 3) Implementation : Training comprehensive , UMKM assistance , networking improvement , and reward and punishment, impact implementation of CSR programs in ecosystem digital economy . 4) Control based on KPI (Key Performance Indicator) hierarchy , and carry out evaluation in a way periodic.
Hiragana Based (Gokon+Sokuon) Forms Onomatopoeia in Shuukan Shounen Janpu
This research aims to describe the meaning of onomatopoeia written in hiragana letters with the morphological form (gokon+sokuon) forms. The data source of this research is a weekly manga tabloid entitled shuukan shounen janpu edition 6-7 of 2025. this research was conducted using a qualitative descriptive method, with reading and recording techniques as the data collection technique. As a result, 25 onomatopoeias were found with the morphological form (gokon+sokuon) forms in hiragana writing, which means conditions, movements, or sounds that come from human speech. The meaning of sokuon at the end of gokon is known not only as a sudden marker but also as a marker of the end of a series of movements symbolized by gokon.
Design of a Computer Based Accounting Information System at The Bhonkshors Garut Store
This study addresses inefficiencies in manual transaction recording at Toko Bhonkshors Sukaregang Garut, such as human error and poor inventory control. To solve these issues, a computer-based accounting information system was developed using the Rapid Application Development (RAD) approach, known for its short, efficient development cycles. The research involved identifying problems, analyzing system requirements, and designing prototypes. The system aims to improve transaction accuracy, streamline inventory control, and provide real-time information. Results indicate that implementing this system significantly enhances operational efficiency, reduces errors, and supports better decision-making. This showcases how technology can transform traditional business processes, especially for SMEs.
Onomatopoeia of Fire Element Ninjutsu in The Naruto Manga
This study examines the forms of onomatopoeia fire-element ninjutsu in Naruto manga, specifically volumes 55-68. Onomatopoeia in Japanese language used to represent sounds and specific conditions in visual media such as manga. This research employs a qualitative descriptive method, which aims to describe or analyze research findings without drawing broader conclusions. The study classifies onomatopoeic forms based on Akimoto (2024) theory and meanings according to Ono (2016). The findings identify four primary forms of onomatopoeia fire-element ninjutsu: basic words (Gokon), sound compression (Sokuon), repetition forms, and sound extension (Chouon), with sound extension being most dominant form. Not all onomatopoeia directly symbolize fire; some merely depict the sound effects of the techniques. The variations in onomatopoeia influence readers' perception of intensity and power of attacks in manga. These findings contribute to linguistic studies and Japanese language learners. Further research is recommended to expand the scope of onomatopoeia usage across various manga.
The Representation of Bushido In KAI’s Character and Japan Soft Power in 47 Ronin Movie
Bushido is a code of ethics for samurai that dictates their behavior and actions. This concept is reflected in Kai's character in the film 47 Ronin. This research employs Nitobe's theory of Bushido and the concept of soft power from an international relations perspective. The aim of this study is to analyze how the film 47 Ronin utilizes Bushido values represented by Kai to promote Japanese culture. The research uses descriptive analysis with observation and literature study methods. The results indicate that Kai represents the seven Bushido values in 47 Ronin, including Shinjitsu (honesty), Yuuki (courage), Jin (generousity), Reigi (politeness), Gi (justice/truth), Meiyo (honor), and Chuugi (loyalty). These values help construct Japan's image as a country rich in moral and cultural values.
The Process of Adaptation of the Character Nick Lowell in the World of Yakuza and Japanese Soft Power in Film The Outsider
This study aims to analyze how the adaptation process of the character Nick Lowell in the Yakuza world and how the film The Outsider contributes to the spread of Japanese soft power. This study uses the theory of cultural adaptation and soft power as aspects of international relations with qualitative research methods. The results of the study show that the adaptation process experienced by the character Nick Lowell is analyzed through two stages, namely the culturation adaptation stage and the cross-culturation adaptation stage. In the first stage, Nick begins his adaptation by understanding the communication that is established between Nick and the Yakuza members. The communication makes him begin to understand and adjust to his new culture, which in the adaptation process enculturation occurs where Nick as the recipient of the message succeeds in understanding what his interlocutor is trying to convey to him. Furthermore, in the second stage, Nick's cross-cultural adaptation begins to interact with Yakuza culture, starting from understanding social rules, following the customs of Yakuza members, and implementing it until they are accepted him as part of the Yakuza. The spread of Yakuza culture as Japanese soft power is shown by introducing Japanese culture, values, and aesthetics to international audiences. This film is not only entertaining, but also sparks global interest in Japan, both in terms of tourism, language, and culture.
How Tiktok Shop Live Streaming and Product Quality Shape Buying Decisions: The Role of E-Trust
This study examines the impact of live streaming shopping on TikTok Shop and product quality on purchasing decisions, with e-trust as a mediating variable. The research focuses on No Void Minds, a Bandung-based fashion brand known for its minimalist yet stylish casual wear, including hoodies, oversized t-shirts, and sweatpants. A descriptive and verification approach was employed, utilizing purposive sampling to collect data from 100 respondents through surveys. Data analysis was conducted using SmartPLS 3.0 software with the SEM-PLS technique. The findings reveal that live-streaming shopping does not significantly influence e-trust or directly affect purchasing decisions. In contrast, product quality plays a crucial role in enhancing e-trust, which strongly impacts consumer purchasing behavior. Furthermore, product quality indirectly affects purchasing decisions through e-trust, whereas live-streaming shopping does not have a significant indirect effect. These results underscore the importance of improving product quality while strategically utilizing live-streaming shopping to build online trust and encourage consumer purchases. Future research should explore additional variables to provide a more comprehensive understanding of the relationship between live-streaming shopping, product quality, e-trust, and purchasing decisions.
Challenges in Implementing Electronic Medical Records for the Emergency Department in Hospitals
The Minister of Health Regulation Number 24 of 2022 mandates that all types of healthcare facilities, including clinics and independent practices, must begin implementing Electronic Medical Records (EMR) no later than December 31, 2023. The implementation of EMR can facilitate the work of medical and administrative staff, simplify patient data retrieval, and enhance the exchange of patient information between healthcare facilities. (Implementation of Hospital EMR in Indonesia, n.d.)
Militarization and Modernization of Japan: A Historical Study in The Film The Wind Rises
This study aims to analyze how the film The Wind Rises depicts the process of militarization and modernization of Japan during World War II and contributes to shaping Japan's national image. This study uses the theory of sociology of literature and soft power in international relations. Then, this study uses qualitative methods. The results of this study indicate that the film The Wind Rises represents the militarization and modernization of Japan through the role of Jiro Horikoshi as an aviation engineer. The modernization of the aviation industry shown in this film is inseparable from Japan's militarization policy, where the country encourages the development of fighter jets to strengthen the armed forces. This film also attracts the interest of global audiences to learn more about Japanese history, culture, and values as well as effective diplomatic tools as part of Japanese popular culture, this film can be used by the Japanese government or cultural institutions to promote a better understanding of Japan in the international world.
Characterization Variations of "Cinderella" in The Anime Adaptation Gurimu Kumikyoku
This study aims to examine the variations in the characterization of Cinderella in the anime Gurimu Kumikyoku (2024) compared to the English translation Selected Tales of the Brothers Grimm (2013), using Orson Scott Card’s theory of characterization. The research adopts a descriptive qualitative method. The objects of the study include the Cinderella tale by the Brothers Grimm and the anime Gurimu Kumikyoku. The findings reveal diverse changes in Cinderella’s characterization in the anime as an adaptation of the original work, transforming Cinderella from a passive, patient, and magic-dependent figure in the classic version into an active, manipulative, and strategic character in anime version.
Exsistentialism of The Characters in The Novel: Freedom and Responsibility
This research employs the novel Real Face by Chinen Mikito as the object of study in the journal, as it features a depiction of existentialist concepts in the character Kagura Seiichiro, who leads a life as a plastic surgeon. The objective of this study is to elucidate how the novel Real Face reflects the concept of existentialism, including freedom, responsibility and individual existence, as exemplified by the character Kagura Seiichiro. The research method employed is descriptive qualitative research, encompassing the following steps: data provision through reading and recording techniques, data analysis through the grouping of data into relevant categories, and presentation of the results of data analysis. The findings of this study demonstrate that the novel 'Real Face' offers a manifestation of Sartre's existentialist concepts. The novel Real Face by Chinen Mikito is found to be a successful illustration of these concepts through the character Kagura Seiichiro, who is depicted as reflecting freedom and responsibility in all decisions taken.
A Comparison of The Character of The Punakawan Petruk in Wayang Purwa With The Comic by Tatang Suhenra
In 1980, Tatang S published the comic character of Punakawan Petruk and Gareng. Research on the comparison of visualization of Punakawan character Petruk aims to compare visual Petruk in Purwa puppets with comic by Tatang Suhenra. This research is limited to reviewing only the character Petruk. This character study research was conducted to find a visual comparison of the Petruk character in the puppet show and in the comic. This research uses a comparative qualitative method. The results of the study found differences and similarities in the eyes, nose, hair, ears, body proportions, and clothing attributes. This research expected can be a reference contribution to the next visual work of designers who design characters that raise traditional culture. With this research, designers who use the Petruk character in their work can have a visual reference of Petruk and make it easier to apply the Petruk character in other visual media.
Analysis of The Influence of Financial Literacy on Consumptive Behavior: Self-Control as A Mediating Variable A Study on Generation Z
This study aims to analyze the influence of financial literacy on the consumptive behavior of Generation Z students, with self-control as a mediating variable. This research employs a quantitative method with a Path Analysis approach. The research sample consists of Generation Z students selected using a Simple Random Sampling technique, with the sample size determined using Lemeshow's formula. Data were collected through a questionnaire distributed via Google Forms. The results indicate that financial literacy significantly influences consumptive behavior. However, this influence can be mediated by self-control. Students with good financial literacy tend to have higher self-control, enabling them to manage their consumptive behavior. Conversely, students with low financial literacy are more vulnerable to utilizing credit facilities such as pay-later services and credit cards without careful financial planning. These findings emphasize the importance of strengthening financial literacy and self-control among students to avoid excessive consumptive behavior. Universities and the government can play a role in enhancing financial education to foster more prudent consumption patterns among Generation Z.
Analysis of The Anime Yasuke Character in The Dissemination of Japanese Soft Power
This study analyzes how the Yasuke anime functions as a tool of Japanese soft power through depicting the acculturation process of non-Japanese characters into Japanese culture. Using Berry's (1997) Acculturation Theory of assimilation, integration, separation, and marginalization. This research highlights key scenes that show Yasuke's adaptation journey. The results show that this acculturation narrative supports the global image of Japan as a strong, inclusive, and prestigious country. In addition, the use of dramatic techniques such as dialog and character reactions reinforce the characters' emotions, making Yasuke's story more appealing to a global audience. As such, Yasuke serves not only as entertainment, but also as a cultural diplomacy tool that broadens Japan's appeal on the world stage
The Role of Human Resource Competency in The Success of Civil and Architectural Consulting Projects
We examine how the success of construction projects is greatly influenced by human resource (HR) competencies, which include technical, managerial, and behavioral skills. These competencies are key factors in facing the challenges of innovative architectural design in construction projects, especially high-rise buildings with futuristic concepts. This study aims to analyze the role of HR competencies in determining the success of construction projects. The method used in this study is a qualitative approach with literature analysis. Data were obtained from various academic sources, including scientific journals, research reports, and related institutional publications. This study compares successful projects and those that face obstacles in implementing futuristic architectural designs. The results show that HR technical competencies play an important role in understanding design, construction techniques, and regulations to reduce the risk of errors and project delays. Managerial competencies support resource management and strategic decision-making, while behavioral competencies such as communication, leadership, and teamwork strengthen coordination and collaboration between stakeholders. In addition, the adoption of digital technologies such as Building Information Modeling (BIM) and cloud-based project management systems also increase the effectiveness of project management. The conclusion of this study confirms that improving HR competencies through training, certification, and the application of digital technology in project management is a strategic step in increasing the efficiency and success of construction projects. Key recommendations include increasing workforce capacity, optimizing project management systems, and strengthening communication and leadership in the construction sector.
Analysis of Artificial Intelligence-Based Accounting Information Systems and Digital Business Strategies in Microenterprise Performance Towards Sustainable Progress
The goal of this research is to develop a model of system information assurance (SIA) based on artificial intelligence (AI) that can improve microbusiness performance. Using meta-analysis to compare several previous studies, this study identified the most important factors in the implementation of AI-based SIA. The results of the study show that this system contributes to improving operational efficiency, increasing cash flow, and developing data-driven business processes. The newly developed model incorporates AI technology into a variety of authentication functions in order to improve the efficiency of microbusinesses. This concept provides a foundation for the development of more effective and long-term AI-based knowledge systems. The study indicates that AI deployment in AIS improves MSME resilience in the digital economy while also promoting inclusive and sustainable growth. These findings offer policymakers and business practitioners useful insights into helping MSMEs' digital transformation.
Depiction of Gemoy Character of Candidate 02 on Political Campaign Media Indonesia Presidential Election 2024
Media of political campaign is an important element in communicating the personal image of a candidates so that the public recognizes them through the application of visual image illustration as a strategic instrument. Candidate 02 in the 2024 Indonesia presidential election is known to the public as a political figure who such as dancing and cracking humor with an adorable stature while campaigning, so the public gives them personal branding with the term Gemoy . In 2024, Disney Pixar-style illustrations created using artificial intelligence became a trend among Gen Z, the age group born between 1997 and 2012, an age range that includes first time voters in the 2024 Indonesian legislative election.The campaign team of candidate 02 Prabowo-Gibran created an AI visualization that was applied to their political campaign media this attracted the attention of the public, especially Gen Z, to the campaign of Prabowo-Gibran. Previous research has used different research methods and have not studied the digital poster media of the campaign based on the depiction of the character of Gemoy Prabowo-Gibran. This research uses visual rhetoric to examine data collected through visual observation, and literature studies to determine the depiction of meaning and visual language used to communicate the messages the subject of research in the form of digital posters as a medium of political campaigns. The results of this research show that the Prabowo-Gibran’s political campaign digital poster has visual and verbal meanings to represent the candidate's vision and mission as well as character design illustrations on the campaign poster using metonymic visual figures of speech to increase the persuasiveness of the personal branding character depiction of Gemoy Prabowo-Gibran.
The Influence of Generation Z to Unemployment in Indonesia Start Up
Generation Z, born between 1997 and 2012, accounts for 27.94% of Indonesia’s population. Based on BPS data (2023), 42.62% of Gen Z aged 15–24 are unemployed due to limited work experience, skill mismatches, and age-related hiring restrictions. This situation creates an imbalance between workforce supply and demand, particularly in start-up companies that require adaptive and resilient employees. Although Generation Z is recognized for their digital literacy and entrepreneurial mindset, many face challenges adjusting to the fast-paced and demanding nature of start-up environments. This study aims to examine the influence of Generation Z’s characteristics on the unemployment rate in Indonesia’s start-up sector. A quantitative method was used by distributing questionnaires to individuals with experience working for or applying to start-ups. The findings reveal a notable gap between Gen Z’s work expectations and the actual conditions within start-ups, contributing to higher unemployment among this group. The study emphasizes the need for adaptive HR strategies aligned with generational traits and modern workplace demands.
The phenomenon of code-switching is a crucial aspect of sociolinguistics, which describes the process of language switching in a conversation. This study aims to analyze the types of code-switching and the factors that cause code-switching in the film Umi wo Kakeru. The research method employed is a descriptive, qualitative approach with a sociolinguistic focus. The data were collected through the note-taking technique by analyzing the conversation of Takako's character as the main object. The results showed that situational code-switching is the most dominant type, due to changes in the interlocutor and the context of the situation.