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DI Aryani, RH Mulyadi, H Setiawan. Attention, Interest, Search, Action, and Share Method as a Sales Promotion Strategy for Indonesian Public Figure Food Products through Creative Advertising. ICOBEST [Internet]. 2023 Mar. 10 [cited 2025 Jun. 14];5:19-27. Available from:
https://proceedings.unikom.ac.id/index.php/icobest/article/view/114