Visual Semiotic Analysis of the Aesthetics of Pecel Lele Banners as a Medium for Basic Color Literacy

Abstract

This study aims to analyze the significance of colors in Pecel Lele banners through a visual semiotics approach and evaluate their potential as a medium for basic color literacy in the context of design education and the general public. This study uses a descriptive-qualitative method with visual analysis sourced from literature studies. The results of the study show that the use of color on these banners not only serves as an eye-catcher, but also forms a collective visual identity that has been internalized in society. Theoretically, the extreme color contrast on these banners can be used as a real case study in learning basic color theory, particularly regarding complementary harmony and color psychology in public spaces. This study concludes that popular cultural artifacts such as Pecel Lele banners have high value as contextual learning media that are closely related to the social reality of the audience.