The Influence of Digital Literacy and Product Innovation on the Competitive Advantage of Modern Beverage Businesses

Authors

  • Sylvia Octa Putri Universitas Komputer Indonesia
  • Almer Devara Abhista Universitas Komputer Indonesia
  • Muhammad Ivan Firdaus Achsan Universitas Komputer Indonesia
  • Muthya Sadiqa Universitas Komputer Indonesia

DOI:

https://doi.org/10.34010/icobest.v9i.974

Keywords:

Post-charismatic leadership, leadership succession, Central Asia, Kazakhstan, Uzbekistan, Routinization of charisma

Abstract

This study analyzes the transition of post-charismatic leadership in Central Asia region, focusing on Kazakhstan under President Kassym-Jomart Tokayev and Uzbekistan under President Shavkat Mirziyoyev. After periods of strong personal charisma exercised by the rulers of Nursultan Nazarbayev and Islam Karimov, both countries entered the stage of political adaptation when attempts were made to make the government system institutionalized without destabilizing the regime. By means of qualitative comparison and with the use of Max Weber’s notions of routinization of charismatic authority, the study analyzes the reformist trends and changes in the foreign policy priorities of both states. The outcomes of the study reveal that Uzbekistan is characterized by the presence of greater reformist trends and involvement in regional politics, whereas in Kazakhstan the processes of power consolidation can be observed in a more measured manner.

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Published

2026-08-05

How to Cite

Putri, S. O., Abhista, A. D., Achsan, M. I. F., & Sadiqa, M. (2026). The Influence of Digital Literacy and Product Innovation on the Competitive Advantage of Modern Beverage Businesses. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 9, 936-940. https://doi.org/10.34010/icobest.v9i.974