Japanese and South Korean Gastrodiplomacy: An Analysis of Culinary Ethics in Cultural Diplomacy Strategies

Abstract

This study aims to analyse the gastrodiplomacy of Japan and South Korea within the framework of cultural diplomacy, with a focus on culinary ethics. The method employed is descriptive qualitative, using Japan and South Korea as case studies both countries share rich culinary traditions and have successfully utilised food as a means to strengthen their national image. The findings indicate that Japan promotes washoku through values of harmony and respect for nature, whilst South Korea leverages the Hallyu Wave by emphasising collectivism and the dynamics of popular culture. This case study positions culinary ethics as a form of soft power, applied through distinct strategies by each country. The results show that dining etiquette is not merely a social norm, but also a strategic instrument in forming cultural identity and influence at a global level.