Minka Architecture as a Tool for Japan's Cultural Diplomacy: Strengthening Soft Power through Heritage Tourism

Abstract

This paper examines the function of minka, traditional Japanese folk dwellings, as a tool of cultural diplomacy in enhancing Japan's national soft power through heritage tourism. This research analyzes the role of marketing and preservation of Minka in developing Japan's cultural charm on the international stage, using Joseph Nye's concept of soft power. A qualitative descriptive method is used in this study, examining government documents and academic literature, showing that Minka are authentic cultural assets that differentiate Japan's tourism reputation. The Agency for Cultural Affairs and the Japan Tourism Agency have cooperated to strategically position Minka within Japan's public diplomacy architecture. This research shows that Minka functions as a diplomatic tool that shapes cross-cultural understanding and strengthens Japan's national reputation building, in addition to being architectural heritage.