The Implementation of Motion Graphics as an Information Medium for 'Beasiswa Peduli Anak Yatim dan Kurang Mampu' on PMB UNIKOM's Instagram Social Media

Abstract

Universitas Komputer Indonesia (UNIKOM) is IT-focused university, actively utilizes digital platforms, particularly Instagram, to share academic information and promote activity, programs and scholarship. One of the main scholarship for new students is the "Beasiswa Peduli Anak Yatim dan Kurang Mampu" for the 2025/2026 academic year. In conveying important promotional messages to new student especially Generation Z, need a visual approach that goes beyond static images. This research aims to design a motion graphic advertisement that effectively conveys scholarship information while maintaining UNIKOM's identity clearly and consistently. This reasearch uses qualitative research methods and the six stages of the Multimedia Development Cycle (MDLC) to creat motion graphics: conceptualization, design, data collection, production, testing, and the last is distribution. The results from this research is showing the combination of UNIKOM's corporate colors (blue and yellow) with animated typography and the application of smooth transition effects in the motion graphic enhances the effectiveness of information delivery and increases audience awarness and engagement.