E-Zine as Digital Information Media Related to Fast Fashion

Abstract

This research aims to design an information media about the fast fashion industry through an E-zine media where it is to disseminate information related to environmental impacts, the use of natural resources, and the treatment of laborers. The fast fashion industry has an impact on causing an increase in clothing waste, one of which is the high use of natural resources, and some labor working conditions are very inadequate, but information related to this is still very limited among the Indonesian people. The research method used is the creation of an information media by presenting a visual which will present informative content about fast fashion and environmentally friendly fashion tips. And the results of this research can be in the form of an E-zine prototype that contains information about the negative impact of fast fashion, as well as more sustainable fashion advice, such as how to choose environmentally friendly clothes. This research shows that E-zines can be an effective tool to raise public awareness about environmental issues in fashion. With this medium of information, it is hoped that people can make better, wiser and more responsible fashion choices. And the impact of this research is that it can increase understanding in society, especially in Indonesia, about the importance of the impact of switching to more sustainable fashion, which can contribute to reducing the negative impact of environmental or social issues.