Utilization of E-Commerce Applications as An Effort to Increase The Income of Community-Based Farmer Groups

Abstract

The research aims to find out the problems in the farming community in Pangalengan Bandung West Java Indonesia, to be analyzed as data in developing e-commerce applications as a solution and an effort to increase farmers' income. With qualitative methods, data is obtained through in-depth interviews (semi structured). Through descriptive analysis (5W+1H), the data was processed into an e-commerce design brief using object-oriented approach with System Development Life Cycle Prototyping method. The results showed that low agricultural product prices, market monopolies, and distribution difficulties have led to the decline of agriculture as a job choice. Creating e-commerce-based marketing networks is expected to improve marketing outcomes through competitive prices, shorten the distribution chain, and make agriculture a promising job once again for them. The impact is that farmers are starting to be able to independently market their products, cut the long chain of marketing and also.