Management Communication Rumah BUMN Through CSR Programs in Forming Digital Economy Ecosystem for MSME Actors

Abstract

Research purposes is For know Management Communication Rumah BUMN through CSR Program in to form Digital Economy Ecosystem for UMKM actors . Research done with Approach qualitative with method descriptive . Informant chosen through purposive sampling and snowball sampling techniques. Data collection techniques : study literature , study field . Research results 1) Planning started with perform profiling ( identification) needs ) audience , meetings and briefings, stakeholder mapping , timeline preparation , filtering communicator ( source ), selection training messages ( themes ) , utilization of social media , and curation UMKM participants . 2) Organizing : implementing job descriptions, empowering participant internship , mobilizing source power ( human , facilities and infrastructure ), creating a comfortable , conducive and inspiring environment , as well as do coordination and monitoring. 3) Implementation : Training comprehensive , UMKM assistance , networking improvement , and reward and punishment, impact implementation of CSR programs in ecosystem digital economy . 4) Control based on KPI (Key Performance Indicator) hierarchy , and carry out evaluation in a way periodic.