The Process of Adaptation of the Character Nick Lowell in the World of Yakuza and Japanese Soft Power in Film The Outsider

Abstract

This study aims to analyze how the adaptation process of the character Nick Lowell in the Yakuza world and how the film The Outsider contributes to the spread of Japanese soft power. This study uses the theory of cultural adaptation and soft power as aspects of international relations with qualitative research methods. The results of the study show that the adaptation process experienced by the character Nick Lowell is analyzed through two stages, namely the culturation adaptation stage and the cross-culturation adaptation stage. In the first stage, Nick begins his adaptation by understanding the communication that is established between Nick and the Yakuza members. The communication makes him begin to understand and adjust to his new culture, which in the adaptation process enculturation occurs where Nick as the recipient of the message succeeds in understanding what his interlocutor is trying to convey to him. Furthermore, in the second stage, Nick's cross-cultural adaptation begins to interact with Yakuza culture, starting from understanding social rules, following the customs of Yakuza members, and implementing it until they are accepted him as part of the Yakuza. The spread of Yakuza culture as Japanese soft power is shown by introducing Japanese culture, values, and aesthetics to international audiences. This film is not only entertaining, but also sparks global interest in Japan, both in terms of tourism, language, and culture.