The Impact of Sprint Release Frequency in Scrum Implementation on Customer Satisfaction: A Study in Mycarrier by Telkom Indonesia

Abstract

The Scrum framework has been widely adopted in agile software development to enhance efficiency and responsiveness in product delivery. One of the key aspects of Scrum implementation is Sprint Release Frequency, which determines how often product updates are deployed to customers. This study examines the impact of Sprint Release Frequency in Scrum implementation on customer satisfaction, measured through the Net Promoter Score (NPS). A Simple Linear Regression (SLR) model is employed to analyze the relationship between these two variables, using secondary data collected over the past year from MyCarrier by Telkom Indonesia. The study applies the Least Squares Method to estimate regression coefficients and conducts hypothesis testing to assess the significance of the relationship. Findings from this research will provide empirical insights into whether more frequent sprint releases positively affect customer satisfaction, assisting organizations in refining their Scrum practices for improved customer engagement and retention.