The Impact of Digitalization on Property Marketing

Authors

  • Muhammad Irfan Universitas Komputer Indonesia, Bandung, Indonesia
  • Rahma Wahdiniwaty Universitas Komputer Indonesia, Bandung, Indonesia
  • M. Yani Syafei Universitas Komputer Indonesia, Bandung, Indonesia

DOI:

https://doi.org/10.34010/icobest.v8i.685

Keywords:

Digitalization, Property Marketing, Real Estate, Real Estate Marketing, Social Media Marketing

Abstract

This study analyzes the transformative impacts of digitalization on property marketing. It explores how technology and computer have reshaped conventional promotion methodologies, affecting how people find property, client engagement, and deals forms. This research investigates the usage of social media promotion, information analytics, and online listing platforms, analyzing their effectiveness in enhancing property marketing outcomes. The discoveries uncover a noteworthy move towards digital-centric approaches, highlighting the significance of leveraging innovation for competitive advantage within the modern real estate market.

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Published

2025-06-20

Issue

Vol. 8 (2025): Proceeding of The 8th International Conference on Business, Economics, Social Sciences, and Humanities (ICOBEST)

Section

Articles

How to Cite

Muhammad Irfan, Rahma Wahdiniwaty, & M. Yani Syafei. (2025). The Impact of Digitalization on Property Marketing. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 8, 122-129. https://doi.org/10.34010/icobest.v8i.685