BUSINESS PERFORMANCE MODEL BASED ON PRODUCT DIFFERENCE AND MANAGERIAL ABILITIES IN COFFEE SHOP BUSINESSES

Authors

  • Agus Riyanto Departement Management, Universitas Komputer Indonesia
  • Fajar Simon Prederick Hutajulu Departement Management, Universitas Komputer Indonesia
  • M. Yani Syafei Doctor Management Science. Universitas Komputer Indonesia
  • Gabriel Sianturi Industrial Engineering, Universitas Komputer Indonesia
  • Muhammad Azka Fadhilla Departement Management, Universitas Komputer Indonesia

DOI:

https://doi.org/10.34010/icobest.v7i.631

Keywords:

Product Differentiation, Managerial Ability, Business Performance

Abstract

This research aims to determine a business performance model that is influenced by product differentiation and managerial capabilities. The research method used was a quantitative approach, from 44 respondents using correlation analysis and coefficient of determination. The results of this research show that the business performance model is strongly influenced by product differentiation and managerial ability.

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Published

2024-07-03

How to Cite

Riyanto, A., Hutajulu, F. S. P., Syafei, M. Y., Sianturi, G., & Fadhilla, M. A. (2024). BUSINESS PERFORMANCE MODEL BASED ON PRODUCT DIFFERENCE AND MANAGERIAL ABILITIES IN COFFEE SHOP BUSINESSES. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 7, 1189-1193. https://doi.org/10.34010/icobest.v7i.631