ENVIRONMENTAL COMMUNICATION THROUGH EDUCATIONAL SOCIALIZATION WASTE RECYCLING BY SAMPAH BERSINAR BANK BANDUNG WEST JAVA INDONESIA

Authors

  • Desayu Eka Surya Communications Sciences, Faculty of Social and Political Sciences, Indonesian Computer University, Jl. Dipatiukur No.112-116, Kota Bandung, 40132, Indonesia
  • Siti Sri Andini Communications Sciences, Faculty of Social and Political Sciences, Indonesian Computer University, Jl. Dipatiukur No.112-116, Kota Bandung, 40132, Indonesia

DOI:

https://doi.org/10.34010/icobest.v7i.606

Keywords:

Environmental communication, socialization of education, waste recycling, household waste management

Abstract

The aim of the research is to study environmental communication through the socialization of waste recycling education by the Bersinar Sampah Bank in managing household waste in West Java. Qualitative research method: descriptive study. The research results show that the principles used are Reduce, Reuse and Recycle. A strategy is formulated, by determining the location of the socialization point, trying to get an invitation to participate in the socialization. Using a persuasive approach to influential figures, being involved in community activities, selling the benefits of waste disposal activities. The communication technique used is persuasive communication, trying to change people's mindsets and attitudes towards disposing of and managing household waste. The research conclusion is that environmental communication through socialization and education on waste recycling has been effective and efficient, with the construction of hundreds of waste bank units, with thousands of customers spread throughout West Java.

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Published

2024-07-02

How to Cite

Surya, D. E., & Andini, S. S. (2024). ENVIRONMENTAL COMMUNICATION THROUGH EDUCATIONAL SOCIALIZATION WASTE RECYCLING BY SAMPAH BERSINAR BANK BANDUNG WEST JAVA INDONESIA. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 7, 943-952. https://doi.org/10.34010/icobest.v7i.606