Sewing Service Innovation Analysis to Face the COVID-19 Pandemic using Business Model Canvas for Fashion Industry

Abstract

The covid-19 pandemic has made everyone lose their jobs. Nearly 6 million employees have been laid off by companies in Indonesia, in the textile industry has reached 2.1 million employees. Many tailors decide to open a home sewing service but still do not come up with a solution due to social distancing. Related to several complaints from the public regarding the difficulty of going out of the house, it is one of the reason to take advantage of online sewing service technology. This study aims to determine business plan analysis, the entrepreneurship and combination of marketing strategy, financial strategy, and organization in facing global challenges such as the Covid-19 pandemic. This research used qualitative method and literature study. The result was expected to analyze the small business by using the business model canvas analysis and SWOT analysis. Data collection techniques using in-depth interview, documentation, and literature review. The result would contribute more effective management to anticipate unpredictable pandemic and become inside-out market orientation. Thus, would focus on innovation and ideas development that related to market changes.