CUSTOMER EXPERIENCE AND SATISFACTION WITH DIGITAL BANKING SERVICES

Authors

  • Ai Huu Trani Van Hien University, Vietnam
  • Dung Anh Tran Van Hien University, Vietnam

DOI:

https://doi.org/10.34010/icobest.v7i.565

Keywords:

Digital banking services, information technology, quality, satisfaction

Abstract

Digital banking services bring many benefits to banks such as reducing the number of employees, branches, increasing the number of transactions... thereby reducing costs and increasing profits. Research results show that (1) Brand trust, (2) Customer convenience (3) Customer satisfaction, (4) Digital banking innovation, (5) Digital banking service quality, (6) Employee engagement, (7) Risk perception, (8) Perceived value are important reasons importantly to accept retail banking customers

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Published

2024-06-27

Issue

Vol. 7 (2024): Proceeding of The 7th International Conference on Business, Economics, Social Sciences, and Humanities (ICOBEST)

Section

Articles

How to Cite

Trani, A. H., & Tran, D. A. (2024). CUSTOMER EXPERIENCE AND SATISFACTION WITH DIGITAL BANKING SERVICES. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 7, 548-555. https://doi.org/10.34010/icobest.v7i.565