COMPARATIVE ANALYSIS OF MANISAN KULIT JERUK SNACK LABELS

Abstract

The conclusion of this research is to find out the differences and similarities of the Manisan Kulit Jeruk snack or candied orange peel label series. The label on the product is a characteristic that differentiates it from other products, generally the label is consistent in the visual graphics so that consumers do not experience confusion. However, on the label of Manisan Kulit Jeruk there are several different labels, so it is interesting to research. The purpose in this research in to knowing the same and the diferent the labels of Manisan Kulit Jeruk. The method used in this research is a comparative method to discuss visuals on packaging. Results and discussion in this research is in the form of illustrations, layout and typography in the labels.