INDONESIAN COFFEE DIPLOMACY TOWARDS THE UNITED STATES THROUGH INDONESIAN COFFEE CUPPING

Abstract

This article aims to analyse the implementation of Indonesian Coffee Diplomacy towards the United States through Indonesian Coffee Cupping. For this purpose, the researcher outlines Indonesian Coffee Cupping as a diplomatic tool in improving Bilateral Relations between the two countries, the challenges of Indonesian Coffee Diplomacy through Indonesian Coffee Cupping towards the United States, and the prospects of Indonesian Coffee Cupping in increasing Indonesian coffee exports to the United States. The researcher used a qualitative method by collecting literature studies, documentation studies, and internet searches. The results of this study found that Indonesian Coffee Cupping is beneficial for Bilateral Relations, especially the economic sector in promoting Indonesian coffee products and fulfilling the demand for coffee in the United States market. This article is expected to be a reference for academics and stakeholders in formulating economic policies for both countries