The Role of Advertising to Product Trademarking
DOI:
https://doi.org/10.34010/icobest.v1i.53Keywords:
Advertising Role, Product Trademark, Branding, Social mediaAbstract
The aim of this research is to explain how a brand experiences a shift in meaning caused by the lack of information obtained related to the brand. This study used a descriptive correlative research method. The results of this paper show that without the use of information media, there is a high possibility that the name of the product will experience a shift in meaning. An optimal use of social media can help disseminating information related to a product so there will be less misconception to the product related.
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Published
2023-03-10
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How to Cite
Ramadan, M. R., & Luckyardi, S. (2023). The Role of Advertising to Product Trademarking. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 3, 313-318. https://doi.org/10.34010/icobest.v1i.53