The Role of Advertising to Product Trademarking

Authors

  • M R Ramadan Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
  • S Luckyardi Departemen Magister Manajemen, Universitas Komputer Indonesia, Indonesia

DOI:

https://doi.org/10.34010/icobest.v1i.53

Keywords:

Advertising Role, Product Trademark, Branding, Social media

Abstract

The aim of this research is to explain how a brand experiences a shift in meaning caused by the lack of information obtained related to the brand. This study used a descriptive correlative research method. The results of this paper show that without the use of information media, there is a high possibility that the name of the product will experience a shift in meaning. An optimal use of social media can help disseminating information related to a product so there will be less misconception to the product related.

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Published

2023-03-10

How to Cite

Ramadan, M. R., & Luckyardi, S. (2023). The Role of Advertising to Product Trademarking. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 3, 313-318. https://doi.org/10.34010/icobest.v1i.53