MARKETING STRATEGIES FOR TRAVEL AGENTS TO INCREASE CONSUMER INTEREST

Abstract

The purpose of this research is to determine the marketing strategy of travel agency companies to attract consumers. To support research, we employ qualitative techniques and adopt a descriptive perspective for analyzing the service marketing mix., namely "7P" (Product, Price, Place, Promotion, People, Process, Physical Evidence). The qualitative method used in this research produces subject data from interviews, observations, and documentation. The research results show that the marketing mix strategy carried out by the travel agency company PT. Mega Rizki Arrahmah in attracting consumers is based on seven main indicators, namely product, price, promotion, place, people, physical evidence, and process. Therefore in this research, it can be concluded that the Marketing Mix Strategy carried out by the Travel Agent PT. Mega Rizki Arrahmah can help maintain and increase sales based on seven main indicators