ANALYZING VISUALS OF SHOE PRODUCT PHOTOS IN 2023 THROUGH INSTAGRAM MEDIA USING QUALITATIVE SEMIOTIC METHODOLOGY

Abstract

Product photography plays a pivotal role in business, demanding cameras attuned to lighting nuances and medium capturing. High-quality product visuals foster consumer trust, convey sophistication, and reinforce brand recognition. Particularly in platforms like Instagram, visually appealing photos are instrumental in driving engagement and sales. This study delves into innovative camera methods and background preparation to craft captivating product imagery, aiming to enrich comprehension of crafting unique, consumer-attracting visuals aligning with brand attributes. This research contributes as a knowledge repository, sparks creativity in image creation, and bolsters consumer appeal on social media. Employing a qualitative approach, it entails observation, literature review, and documentation, progressing through initial research, image curation, and analysis of design, material quality, and lifestyle integration. Findings underscore the significance of photography techniques, background curation, and camera angles, furnishing insights to elevate product aesthetics, notably on social platforms