Development Strategy for Micro Small and Medium Enterprises in the Digital Era

Abstract

This research aims to facilitate human work using technological developments quickly and easily. To support this research, we use qualitative methods to make scientific work more specific. The results of the study show that many MSMEs are experiencing an economic crisis because they do not use technology in their business, therefore MSME actors are encouraged to take part in education about how to use technology properly and correctly. In this Digital era, various world changes have emerged to become more advanced and modern in fields that change the way humans work using machines to become faster. Technological progress is a challenge as well as a great opportunity to innovate and understand strategies for developing business as a source of income and improving the individual and national economy. Based on our data collection efforts from various sources, it can be seen what are the strategies and stages of developing Micro, Small, and Medium Enterprises in the digital era carried out by small entrepreneurs. MSME actors must increase their knowledge of information technology by utilizing social media, applications, and so on so they are not left behind by the times. MSME actors must have a great desire to be able to broaden their horizons, one of its uses is developed to improve the quality of MSMEs by using training strategies to carry out good promotions, being able to open online shops, and being able to understand how to do online transactions