Visual and Creative Design Strategy for Promotion of Tourism and Culture in West Bandung Regency

Abstract

West Bandung Regency is the most extensive part of the Greater Bandung area and has a diverse tourism sector and natural resources. In developing the tourism sector in an area, it is necessary to have the support of the government and the surrounding community to participate in promoting regional tourism and culture. West Bandung Regency itself has a program called "Breathtaking West Bandung". The Breathtaking West Bandung Program is a campaign that aims to develop and promote tourism potential in the West Bandung Regency area. This program is run by the Tourism and Culture Office of West Bandung Regency. There is a big potential workforce to support the tourism program in the city of Bandung. The purpose of this research is to find out the right visual design strategies and creative strategies to promote tourism and culture in West Bandung Regency. Through the method of visual analysis of various promotional design artefacts that have been issued by the agency, explained descriptively, and supported by existing design theories. The results are expected to be a reference in designing tourism and cultural promotion of West Bandung Regency. The design of visual media that has been made is expected to help to attract the interest of the target audience to visit West Bandung Regency. With the right design strategy, it can make it easier for designers and related parties to develop tourism area promotion concepts.