Analysis of Environmental Graphic Design: A Study Case from Hospital in Indonesia
DOI:
https://doi.org/10.34010/icobest.v4i.415Abstract
Environmental Graphic Design (EGD) is one of the roles of graphic design objects in an area. The goal is to provide information about the placement and identity of a place. EGD should had the standardization which had in several areas as corporate identity, one of them is a hospital. Pondok Indah Group Hospital (RSPI) is a private hospital that manages three hospitals in Indonesia, one of is RSPI-Bintaro. The main problem is the differences in EGD from each branch. This makes the difference in an EGD identity from each RSPI, one of them is the EGD at RSPI-Bintaro. The research was conducted at RSPI – Bintaro in an outdoor area (Signage exterior). This study uses a descriptive method to be able to describe and classify EGD at RSPI-Bintaro. This research goal is conducted to describe the EGD, especially the signage for the RSPI-Bintaro area in terms of visual elements and functions. The benefits of this research add to the scientific body of EGD in Hospitals. Besides, the exterior signage of the RSPI-Bintaro area is quite good and informative have compared to other branch hospitals.