Impact COVID-19 Pandemic towards E-Commerce Sales Value and E-Grocery Sales Value in Indonesia

Abstract

The positive case of COVID-19 in Indonesia was first detected on March 2, 2020, when two people were confirmed positive infected. It is impossible to avoid the economic slowdown when COVID-19 come about, apart from that there has been a shift in people's spending patterns online to adapt to the situation. After 3 year this study aims to determine impact of the COVID-19 pandemic towards e-commerce sales value and e-grocery sales value in Indonesia. This study is using an event study method (long horizon event study). The event period is divided into 2 specifically 12 and 24 month before-after the event period starting from first year COVID-19 pandemic in Indonesia. The sample was selected by using the purposive sampling method and obtained from Statista premium statistic database. The first results of this study is in 12 month before and after the event, there was no significant difference in e-commerce sales value but the opposite result was obtained from the 24 month, there were significant differences between e-commerce sales value before and after the event. The second results of this study is in 12 month before and after the event, there was no significant difference in e-grocery sales value but the opposite result was obtained from the 24 month, there were significant differences between e-grocery sales value before and after the event. The conclusion is the COVID-19 pandemic doesnt have significant effect on both variable in 12 month event but have significant effect after 24 month. The authors hope that the results of this research can be useful for the public interest, especially for accelerating economic development appropriately after
COVID-19.