Innovation and Creativity Marketing Product on Social Media

Authors

  • Inggar Prayoga Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
  • R Y Fridayani Departemen Manajemen, Universitas Komputer Indonesia, Indonesia

DOI:

https://doi.org/10.34010/icobest.v1i.31

Abstract

The purpose this research is to find out the impact of using social media in implementing marketing strategies. The research method used in this research was descriptive qualitative method analysis approach and literature review. This research focuses on social media, consumer patterns, and marketing strategies. The results of this research proved that using social media for business people is very important, besides that social media was considered to be effective and efficient for marketing products.

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Published

2023-03-10

How to Cite

Prayoga, I., & Fridayani, R. Y. (2023). Innovation and Creativity Marketing Product on Social Media. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 3, 167-171. https://doi.org/10.34010/icobest.v1i.31