The Impact Influence of Place Attachments and Tourist Attractions on Tourist Loyalty

Authors

  • R Zulfikar Department of Marketing Management, Universitas Komputer Indonesia
  • D Marthadihantara Department of Marketing Management, Universitas Komputer Indonesia

DOI:

https://doi.org/10.34010/icobest.v2i.289

Keywords:

Place Attachment, Tourist Attraction, Tourist Loyalty, Management, Marketing

Abstract

This research aims to find out about Place Attachment, Tourist Attraction and Tourist Loyalty, as well as find out the influence of Place Attachment, Tourist Attraction on Tourist Loyalty in Cimahi City. This research method used in this descriptive and verification conducted to the tourists visiting Cimahi City using descriptive analysis, multiple linear regression tests and hepotesis tests. The results of the research obtained are on the place attachment variable, tourist attraction is on the criteria quite well, and tourist loyalty on good criteria. The place attachment variable had no significant effect on traveler loyalty. The variable of tourist attraction to tourist loyalty had no significant effect. Variable place attachments and tourist attractions have no significant effect on tourist loyalty

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Published

2023-03-10

How to Cite

R Zulfikar, & D Marthadihantara. (2023). The Impact Influence of Place Attachments and Tourist Attractions on Tourist Loyalty. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 4, 315-322. https://doi.org/10.34010/icobest.v2i.289