The Influence of the Corporate Social Responsibility Implementation on the Company's Image
DOI:
https://doi.org/10.34010/icobest.v1i.253Keywords:
Corporate social responsibility, Company's Image, InfluenceAbstract
This study discusses the effect of corporate social responsibility (CSR)
implementation on the corporate image in the Simping Mekar Rasa program and aims to
determine the extent of the influence of sustainability, accountability, and transparency on CSR
implementation by the Public Relations of PT Pembangkit Jawa-Bali Cirata Generation Unit
through the Simping Mekar Rasa program on companies image which includes indicators of
perception, cognition, motivation and attitudes of the assisted group members. This research
uses quantitative methods. In this study, a sample of 22 respondents was taken, using a
saturated sampling technique. The results showed that there was a positive and significant
effect of sustainability on the corporate image by 42.5%. There is a positive and significant
influence between accountability on the corporate image of 43.2%. There is a positive and
significant influence between transparency on the company image of 38.9%. There is a positive
and significant influence between CSR implementation on perceptions of 65.8%. There is a
positive and significant influence between CSR implementation on cognition of 54.5%. There
is a positive and significant influence between CSR implementation on motivation by 42.1%.
There is a positive and significant influence between the implementation of CSR on attitudes
of 79.1%. The conclusion of this study can be said that there is a positive and significant
influence between the implementation of CSR on the corporate image of 54.1%.